Shopify Funnel & CRO Specialist

Your Ads
Are Working.
Your Funnel
Isn't.

You're paying for traffic that never converts. I find exactly where your Shopify funnel is bleeding money — without touching your ad budget.

FREE · 72 HOURS

I'll find your top 3 conversion leaks in 72 hours — or I'll tell you your funnel is clean. No pitch, no retainer required.

★★★★★
Trusted by 30+ DTC brands · $1.7M+ revenue tracked
3+Years
Dwayne Robert, Shopify Funnel and CRO Specialist
Founder · Conversion Strategist DWAYNE ROBERT
+0%
Avg. ROAS Lift
+0%
Conversion Lift
0+
Stores Optimized
0hrs
Audit Turnaround

Why Your Store
Isn't Converting.

01

You're spending on ads but your cart abandonment is above 70%. Every click is money down the drain.

02

Your product page looks fine to you. Your customers disagree — and they're leaving without buying.

03

Every day you don't fix your funnel is revenue handed directly to your competitors.

One Focus.
Maximum Results.

I don't build pretty pages. I build funnels that turn your ad spend into predictable, compounding revenue.

Sales Funnel Build

Full end-to-end funnel engineered for your Shopify store. From landing page to checkout — built to convert paid traffic into real revenue.

  • Custom landing & product pages
  • Checkout & upsell architecture
  • Klaviyo flows + abandoned cart

Funnel Audit

A surgical 72-hour review of your store's entire conversion flow. A prioritized fix list with estimated revenue impact per item.

  • Full funnel teardown video
  • Prioritized fix list (PDF)
  • Revenue impact projections

Results, Not Promises.

Supplements Brand — Paid Traffic
+0% ROAS
ProblemHigh ad spend, 1.2% conversion rate, checkout drop-off at 68%.
FixRebuilt product page, restructured checkout, added post-purchase upsell sequence.
WindowResults measured over 60 days post-launch.
Funnel RebuildCROUpsell
Kitchen Goods — Meta Ads
+0% CR
ProblemStrong traffic, weak product page, no upsell structure, 3.1s load time.
FixSpeed optimization, new offer structure, urgency triggers, subscription UX redesign.
WindowLift sustained across 90-day measurement window.
SpeedUXOffers
Case Study · Northbound Athletic

Before vs. After.
Same Store. Same Traffic.

A real Shopify Plus apparel brand. 90 days of paid traffic data — before the funnel rebuild, and after. Numbers pulled directly from Shopify Analytics & GA4.

Shopify Analytics · Overview
Before Jan 1 – Mar 31
Conversion Rate
0.94%
▼ Below industry avg
Total Revenue
$84,210
▼ Flat MoM
Avg. Order Value
$58.40
▼ No upsell
Meta ROAS
1.4x
▼ Burning spend
Daily Sessions → Sales90 days
Sessions
142k
Viewed PDP
68k
Added to Cart
19.8k
Reached Checkout
9.9k
Purchased
1,335
vs
Shopify Analytics · Overview
After Apr 1 – Jun 30
Conversion Rate
3.12%
▲ +231%
Total Revenue
$312,840
▲ +271%
Avg. Order Value
$84.20
▲ +44% (upsell)
Meta ROAS
3.8x
▲ Profitable scale
Daily Sessions → Sales90 days
Sessions
148k
Viewed PDP
107k
Added to Cart
56.2k
Reached Checkout
35.5k
Purchased
4,617

* Figures redacted & rebranded for client confidentiality. Verifiable on a screen-share call.

Real Brands.
Real Numbers.

★★★★★

Dwayne pinpointed exactly where we were losing buyers in the first week. We doubled our checkout conversion within a month. The audit alone was worth 10x what most agencies charge.

SK
Sarah K.Founder · Skincare DTC ($1.2M/yr)
★★★★★

We had spent six figures on ads with mediocre returns. Dwayne rebuilt our funnel in three weeks and our ROAS went from 1.4 to 3.2. He just sees what others miss.

MJ
Marcus J.CMO · Apparel Brand
★★★★★

No fluff, no upsells, no nonsense. Dwayne delivers a clear plan and then he executes it. Our AOV is up 38% and email revenue tripled. Highest leverage hire we've made.

LR
Lena R.Co-founder · Home Goods

Brands I've Helped Scale.

A selection of DTC brands where my CRO process moved the needle — from product page lifts to full funnel rebuilds.

What Most
Founders Miss.

Quick lessons pulled from 30+ Shopify teardowns. Use these before you spend another dollar on ads — they're the same principles I apply on every retainer.

Analytics dashboard on laptop screen
CRO Fundamentals

Your hero section decides 70% of the sale.

Visitors form a buying judgment in under 3 seconds. If your above-the-fold doesn't answer "what is it, who is it for, and why now" — they bounce, no matter how good the product is.

Rule: headline + subhead + primary CTA must be visible without scroll on mobile.
Mobile shopping checkout on phone
Checkout Math

Every extra checkout field costs you 4.5% CR.

Baymard data backs it: shorter, cleaner checkouts convert dramatically better. Most Shopify stores have 2–3 fields they could remove tomorrow and immediately recover lost revenue.

Quick win: hide phone number, autofill country, default to Shop Pay.
Marketing data and growth charts
Email & Retention

Klaviyo flows make more than ads — when set up right.

The average DTC store leaves 25–30% of revenue on the table by relying only on a basic abandoned cart. A proper Stackflow sequence (welcome + browse + cart + post-purchase) compounds with every customer.

Benchmark: email should drive at least 30% of total store revenue.
Page speed performance metrics
Speed

1 second of delay = 7% drop in conversions.

If your Shopify store loads in over 3 seconds on mobile, you're paying full price for traffic and capturing half the value. Theme bloat and unoptimized hero images are the #1 culprits.

Target: LCP under 2.5s on a real 4G phone.
Product page with strong offer presentation
Offer Design

People don't buy products. They buy offers.

Same product + better offer = 2–3x conversion. Bundles, guarantees, free shipping thresholds, and urgency triggers do more for revenue than any new ad creative ever will.

Try: tier 1 / tier 2 / tier 3 bundles with the middle one anchored as "Most Popular".
Social proof reviews and testimonials
Trust

Trust signals beat copy every time.

Real reviews, UGC photos, press logos, and guarantees do more for conversion than any clever headline. If a first-time visitor can't trust you in 5 seconds, your ROAS will always cap out.

Add: star rating near the buy button, not buried at the bottom of the page.

The Blueprint.

01
Apply

Fill out the short application. I review every submission personally — no bots, no assistants.

02
Audit

72-hour deep dive into your funnel, traffic data, and every conversion drop-off point.

03
Diagnose

You get a prioritized fix list with the exact leaks and their estimated revenue impact.

04
Build & Fix

I implement every fix — copy, design, flow, offers — everything built for conversion.

05
Optimize

Continuous tracking and iteration until your numbers consistently move upward.

I Speak Shopify.
I Think Conversion.

I'm Dwayne Robert, a freelance CRO specialist focused exclusively on Shopify stores running paid ads. For over three years I've helped DTC founders stop wasting their ad budget on funnels that don't convert.

Every recommendation I make is backed by data, not gut feeling. If your store is getting traffic but not converting, that's not an ad problem — it's a funnel problem. And that's exactly what I fix.

0+Years in CRO
0+Stores Optimized
$0M+Revenue Tracked
Conversion Cure Method™ Shopify Funnels Paid Traffic CRO Klaviyo A/B Testing
Verified Platform Partner
Shopify
Wix
GoDaddy
Etsy
Squarespace
Work With Me
Portrait of Dwayne Robert
Founder DWAYNE ROBERT

Questions, Answered.

Who is this for?
DTC Shopify brands doing $2k+/month in revenue, running paid ads on Meta, Google, or TikTok, and frustrated with their conversion rate. If you're pre-revenue or not running ads yet, I'm not the right fit.
How is the free audit actually free?
Because it's how I qualify clients. If we're a fit, you'll see the value and want to keep working together. If we're not, you still walk away with a prioritized fix list you can implement yourself.
How long until I see results?
Most clients see measurable conversion lift within 14–30 days of implementation. Full ROAS impact typically lands inside the first 60–90 days as Stackflow effects (upsells, email flows, retention) kick in.
Do you work with non-Shopify stores?
No. Shopify and Shopify Plus only. Hyper-focus is the entire reason this works — I know every dark corner of the platform.
What does pricing look like beyond the audit?
Funnel builds start at $3,500. Ongoing CRO retainers start at $1,000/month. After the free audit, you'll get an exact quote based on the scope your store actually needs — no upsells.
Will you sign an NDA?
Yes, gladly. Every engagement starts with mutual confidentiality. Your data, traffic, and revenue numbers stay between us.

Stop Leaving
Money on
the Table.

Fill out the form. I review every application personally and respond within 24 hours with a clear diagnosis of your funnel.

No commitment required
No sales pitch
Just a clear diagnosis of your funnel
Response within 24 hours

I review every application personally. No spam, ever.

Thank you!

Your application has been received successfully.

I personally review every submission and will reply to your inbox within 24 hours with a clear diagnosis of your funnel.

In the meantime, keep an eye on your email — including the spam folder, just in case.

A
Alex from Austin, TX
just booked a strategy call
2 minutes ago · Verified