Your hero section decides 70% of the sale.
Visitors form a buying judgment in under 3 seconds. If your above-the-fold doesn't answer "what is it, who is it for, and why now" — they bounce, no matter how good the product is.
You're paying for traffic that never converts. I find exactly where your Shopify funnel is bleeding money — without touching your ad budget.
I'll find your top 3 conversion leaks in 72 hours — or I'll tell you your funnel is clean. No pitch, no retainer required.
You're spending on ads but your cart abandonment is above 70%. Every click is money down the drain.
Your product page looks fine to you. Your customers disagree — and they're leaving without buying.
Every day you don't fix your funnel is revenue handed directly to your competitors.
I don't build pretty pages. I build funnels that turn your ad spend into predictable, compounding revenue.
Full end-to-end funnel engineered for your Shopify store. From landing page to checkout — built to convert paid traffic into real revenue.
Deep diagnostic of your existing funnel. I find the conversion killers, prescribe the exact fixes, and optimize until your numbers move.
A surgical 72-hour review of your store's entire conversion flow. A prioritized fix list with estimated revenue impact per item.
A real Shopify Plus apparel brand. 90 days of paid traffic data — before the funnel rebuild, and after. Numbers pulled directly from Shopify Analytics & GA4.
* Figures redacted & rebranded for client confidentiality. Verifiable on a screen-share call.
Dwayne pinpointed exactly where we were losing buyers in the first week. We doubled our checkout conversion within a month. The audit alone was worth 10x what most agencies charge.
We had spent six figures on ads with mediocre returns. Dwayne rebuilt our funnel in three weeks and our ROAS went from 1.4 to 3.2. He just sees what others miss.
No fluff, no upsells, no nonsense. Dwayne delivers a clear plan and then he executes it. Our AOV is up 38% and email revenue tripled. Highest leverage hire we've made.
A selection of DTC brands where my CRO process moved the needle — from product page lifts to full funnel rebuilds.
Quick lessons pulled from 30+ Shopify teardowns. Use these before you spend another dollar on ads — they're the same principles I apply on every retainer.
Visitors form a buying judgment in under 3 seconds. If your above-the-fold doesn't answer "what is it, who is it for, and why now" — they bounce, no matter how good the product is.
Baymard data backs it: shorter, cleaner checkouts convert dramatically better. Most Shopify stores have 2–3 fields they could remove tomorrow and immediately recover lost revenue.
The average DTC store leaves 25–30% of revenue on the table by relying only on a basic abandoned cart. A proper Stackflow sequence (welcome + browse + cart + post-purchase) compounds with every customer.
If your Shopify store loads in over 3 seconds on mobile, you're paying full price for traffic and capturing half the value. Theme bloat and unoptimized hero images are the #1 culprits.
Same product + better offer = 2–3x conversion. Bundles, guarantees, free shipping thresholds, and urgency triggers do more for revenue than any new ad creative ever will.
Real reviews, UGC photos, press logos, and guarantees do more for conversion than any clever headline. If a first-time visitor can't trust you in 5 seconds, your ROAS will always cap out.
Fill out the short application. I review every submission personally — no bots, no assistants.
72-hour deep dive into your funnel, traffic data, and every conversion drop-off point.
You get a prioritized fix list with the exact leaks and their estimated revenue impact.
I implement every fix — copy, design, flow, offers — everything built for conversion.
Continuous tracking and iteration until your numbers consistently move upward.
I'm Dwayne Robert, a freelance CRO specialist focused exclusively on Shopify stores running paid ads. For over three years I've helped DTC founders stop wasting their ad budget on funnels that don't convert.
Every recommendation I make is backed by data, not gut feeling. If your store is getting traffic but not converting, that's not an ad problem — it's a funnel problem. And that's exactly what I fix.
Fill out the form. I review every application personally and respond within 24 hours with a clear diagnosis of your funnel.
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I personally review every submission and will reply to your inbox within 24 hours with a clear diagnosis of your funnel.
In the meantime, keep an eye on your email — including the spam folder, just in case.